E-commerce

Learning Goals

The e-commerce program will allow students to lay solid theoretical foundation on economics and management, get the hang of e-commerce theory and practice, modern information technology, and e-commerce operation and management, demonstrate their proficiency as inter-disciplinary talents in operating business events and startups through Internet and information technology. Graduates will be competent for jobs like e-commerce system construction and maintenance, e-commerce operation and management, and e-commerce data analysis, management and decision making.

Core Curriculum

Introduction to E-commerce, E-commerce Operation and Management, Online Marketing, E-commerce Security, Internet Finance and E-payment, E-commerce Data Analysis, Online Trade and Cross-border E-commerce, E-commerce System Analysis and Design, E-commerce Websites Development and Construction, E-commerce Application Development Technology, Mobile Device Programming, E-commerce Data Processing by Python.

Program Features

1. Emphasis on inter-disciplinary training for innovative talents

With practical and innovative abilities carrying the day, the program integrates emerging technologies into business management. Guided by such strict requirements for students as possessing enhanced theoretical basis, flexible perspectives, and innovative abilities, and emphasizing on study and broadening practice, it aims to equip students with emerging information technologies and scientific management methods to facilitate e-commerce system development, operation and management.

2. Nurturing applicable talents with in-demand skills through university-business collaboration

In order to meet market demand, the program aims to build diversified talents by seeking outward cooperation, including with Inspur Group, Shunneng Technology, and Handu E-commerce Group, forming a training mechanism of broad participation and collaboration of industries. It helps students cement their academic study while providing them with wide range of job opportunities.

3.Integration of theory and practice for inter-disciplinary talents to start new businesses

Emphasizing on the integration of theory teaching, practice training and startup training, the program helps to build platforms for students to accumulate experience from real operations in businesses through after-class competitions themed by Internet plus and e-commerce. In the recent five years, students in e-commerce major have won almost 100 national awards in e-commerce competitions such as “Innovation Creativity Entrepreneurship” and “E-commerce Innovative Application Competition for College Students.

Career Prospects

With employment rate over 98% for recent three consecutive years, e-commerce program sends students into positions in large enterprises and institutions including Alibaba, JD.com, Inspur Group, China Construction Bank, and Agricultural Bank of China. They take positions like e-commerce system construction and maintenance, e-commerce operation and management, and e-commerce data analysis, management and decision making, many of them becoming leaders in their industries. The Belt and Road Initiative, growth driver shifting strategy and rural revitalization strategy are broad platforms for e-commerce to seize the unprecedented opportunities to develop, and for students to explore their careers.

E-commerce students are also excellent for further study. In recent years, over 50 graduates pursuing master’s entrance were admitted into domestically renowned universities including Renmin University of China, Nanjing University of Aeronautics and Astronautics, Shandong University, and Dongbei University of Finance and Economics.